Orientation

Understanding College and College Life

College can be confusing and intimidating, but U101 can help. If you were just admitted to college and are nervous about what the next step in life might look like, this course is for you. If you are the parent of a newly admitted college student and curious about what college life is like, this course is also for you.

Introduction-Expectation

In this course, students will review, address, understand and execute the importance of expectations and succeeding expectations in achieving your certification

Introduction to Computers and Office Productivity Software

In this course, you will learn the following essential computer skills for the digital age:

• Major hardware components of a computer system
• Different types of software on a computer system
• Photo Editing using GIMP
• Word processing applications, including MS Word, MS Excel, and MS PowerPoint

Chief Production

1. Microsoft Office Suite

In this course, you will learn how to use all the basic and advance features of Excel, Word, Word Advance, PowerPoint and Outlook.  This course will help prepare you to succeed in presenting professional documents in the real world and your studies.

2. Intro-Expectation

In this course students will review, address, understand and execute the importance of expectations and succeeding expectations in achieving your certification.

3. English Composition 1

You will gain a foundation for college-level writing valuable for nearly any field. Students will learn how to read carefully, write effective arguments, understand the writing process, engage with others’ ideas, cite accurately, and craft powerful prose.

4. Film, Images, & Historical Interpretation in the 20th Century; Camera Never Lies (Foreign Requirement)

This course is a short taster on the topic of the use of Images, Film, and their use in historical interpretation in the 20th century. It is primarily provided for students in learning the history that draws on photojournalism as primary evidence, and films based on historical events.

5. Improve Your English Communication Skills

This Specialization helps you improve your professional communication in English for successful business interactions. Each course focuses on a particular area of communication in English:  writing emails, speaking at meetings and interviews, giving presentations, and networking online. Whether you want to communicate to potential employers, employees, partners or clients, better English communication can help you achieve your language and professional goals. The Capstone course will focus especially on making those important connections to take your career or business to the next level. Make yourself more competitive by improving your English through this Specialization: Improve Your English Communication Skills.

6. Business Foundation (sub-certification)

In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.

7. Media and Ethics (Foreign Requirement)

About this course: This course explores some of the basic theories, models and concepts in the field of media ethics. We will introduce influential ethical theories and perspectives, explore changing societal demands and expectations of media creation and media use, and we will elaborate on existing ethical norms for media professionals. After following this course, you will be able to reflect on ethical dilemmas and develop a well-substantiated argumentation for ethical decision-making in a variety of media-related contexts.

8. Strategic Leadership and Management Specialization (sub-certification)

in Strategic Leadership and Management, you will learn the fundamentals of effectively leading people, teams, and organizations and develop tools to analyze business situations. In addition to building a conceptual framework for leadership, learners will develop and practice strategies for immediate impact. The Specialization covers the strategic, human resource, and organizational foundations for creating and capturing value for sustainable competitive advantage both within a single business and across a portfolio of businesses.

9. International Business Specialization (Foreign Requirement) sub-certification

The International Business specialization is for learners who would like a thorough understanding of international business concepts, tools, and applications. This knowledge can be employed to advance in your current work, to prepare for international jobs and careers, and to generally understand the importance and role of international business practice on globalization and geopolitics. The specialization covers the global context of business, national cultures, human resources, marketing, supply chain logistics, foreign exchange, and modes of entry – all in the context of international business and commerce.

10. Intellectual Law (Copy Write, Patent, Trademark, Intellectual)

Intellectual property is the currency of the tech world. The copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable?

Through the courses in this specialization, you will learn the differences between the various forms of U.S. intellectual property rights, including patents, copyrights, and trademarks, and their various applications to human innovations.

11. Corporate and Commercial Law I Contract & Employment Law

This class deals with the business law topics that appear on the CPA exam: Agency, Contracts, Debtor-Creditor Relationships, Government Regulation of Business, and Business Organizations. Students will gain an understanding of how these areas of the law affect businesses and their operations, with an eye on preparation for the business law portions of the REG section of the CPA exam. By the end of the class, students will be able to identify the legal principles that govern various business situations and apply those principles to an issue to determine the outcome when the law is applied to the facts of a scenario.

12. Corporate and Commercial Law II Business Form, Financing & Governmental Regulations

This course is the second course in a two-part series on corporate and commercial law. In this part, we focus on three main topics: business organizations, business financing, and governmental regulation. In the first module, we discuss the characteristics of a number of the most common forms of business entities, such as corporations and LLCs. Module two is devoted to debtor-creditor relationships, including bank financing, debt financing, secured transactions, and bankruptcy. We wrap up the course with two modules that focus on the most important aspects of governmental regulation, including the process by which administrative agencies make rules, and the regulation of anti-competitive behavior and securities transactions.

13. Start-Up Entrepreneurship Specialization (Foreign Requirement)

The Startup Entrepreneurship specialization focuses on issues of Innovation, Creativity and Entrepreneurship. It leads the students through the entire process of creating a start-up from an idea.

Part One deals with ideas, and the creative imagination: discovering new ideas, new products, new services, new and better ways to do almost anything.

Part Two focuses on how to build a business (entrepreneurship). This course guides the learner through a series of tools and methods that help take an idea and make it happen, in a way that can sustain the business or organization that delivers it to humanity. Use this course to build a solid business or organization around the idea you developed during Part One.

Part Three offers Innovation Career Lessons from a Master of proven achievements. During this course you will follow conversations and interviews with Dadi Perlmutter, who until recently was Executive VP of Intel Corporate, the highest-ranking Israeli executive of any multinational company.

14. International Marketing Strategy (Foreign Requirement)

Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start?

Cover the concepts and tools you need to successfully develop a marketing strategy for a business, product, or service. Begin by understanding consumers and the main market research techniques, then learn how to correctly segment, target, and position your product to achieve success. Continue by analyzing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion, and Place. Finally, get the backing your ideas deserve and communicate the actions through a Marketing Plan. In the final capstone project, you will develop a Marketing Plan for a product or service.

15. Web Design For Everybody: Basic of Web Development & Coding Specialization (sub-certificate)

This Specialization covers how to write syntactically correct HTML5 and CSS3, and how to create interactive web experiences with JavaScript. Mastering this range of technologies will allow you to develop high quality web sites that, work seamlessly on mobile, tablet, and large screen browsers accessible. During the capstone you will develop a professional-quality web portfolio demonstrating your growth as a web developer and your knowledge of accessible web design. This will include your ability to design and implement a responsive site that utilizes tools to create a site that is accessible to a wide audience, including those with visual, audial, physical, and cognitive impairments.

16. Digital Marketing Strategy & Planning Specialization (sub-certificate)

This Specialization explores the foundational areas of Digital Marketing Strategy required to become a skilled digital strategist in any industry and sector. By taking this Specialization with the Digital Marketing Institute, you will understand the forces driving and transforming businesses today and how an effective digital strategy can help a business grow and thrive in this dynamic environment.

After completing all courses in this Specialization, you will receive a DMI x Coursera certificate, DMI’s Certified Digital Marketing Associate certification, and three months of free Power Membership to unlock your next opportunity in a community of over 130k members. The Power Membership will give you access to an extensive content library full of practical resources to help at every stage of your career and stay up to date with the latest developments and insights in digital marketing.

17. Digital Advertising Strategy Specialization (sub-certificate)

This specialization takes a critical look at digital advertising tactics for small business. Students will learn how to generate and launch ad campaigns on small budgets with limited-to-no design skills. These courses include: 1) search (Google Ads), 2) social media (Facebook, Instagram and Twitter) and 3) native advertising (Taboola). Students who complete our search course will also gain a résumé credential through the official Google Ads Search Certification and a certification through programmatic advertising leader, The Trade Desk.

18. Pre-Production & Production for Film & T.V.

In this detailed master course, students will learn aspects of pre-production to full production and more. Where Hollywood production come from to where it’s today and the future of Film & T.V. production.

19. Post Production for Film & T.V.

In this master course, students will learn aspects of post-production.  The history of post-production to present post-production tools & techniques to the future outlook of post-production.

20. Movie Magic Budgeting Software

With an innovative cost estimation tool used by production teams around the world and newly designed, intuitive dashboard, you can now quickly and easily create, edit, and manage professional budgets for any size production—anytime, anywhere. Designed with a deep understanding of the complexities of production and the ever-changing issues facing finance professionals, Movie Magic Budgeting makes it easy to import your existing budgets, estimate incentives, compare budgets across multiple locations, run complex cost analyses, and much more.

21. Entertainment Business I

In this master course, students will learn the entire lifecycle of the Film & T.V. entertainment industry from the Executive Producer lenses. This class covers the details of accounting, finance, film and t.v. industry, global marketing, the movie business and much more.

22. Guilds & Unions

Students will learn in this advance master course the benefits, guidelines, structure, responsibilities and much more of the major industry guilds and unions.

23. Introduction to Public Relations and Media

This specialization is ideal for learners interested in how to practice public relations and branding communication. You will learn how to use different tools to manage your company’s reputation. You will learn about different forms of media, how to work with journalists, and how to plan strategic communication to enhance your company.

24. Legal Primer For The Entertainment Industry

This unique master course explores key legal principles and contractual relationships within the film and television industry through a dynamic assortment of lectures and hands-on workshops. You develop a core understanding of subjects including idea protection, copyright, defamation, privacy, and the right of publicity. In addition, you are exposed to key issues in manager agreements and in standard film and television agreements, including literary option/purchase agreements, life rights agreements, collaboration agreements, and talent employment agreements. The course concludes with exploring independent film finance and distribution deals. Through learning some essential “countermeasures” to use when reviewing such contracts, you are empowered in a way usually only reserved for elite talent lawyers–and have a lot of fun in the process.

25. Entertainment Business II

In this master course, students will learn the Business of Art and Production from an Executive point of view. This class covers the details of pre-production, production, post-production, global marketing, and low-budget film making.

26. Creative Writing Specialization

This Specialization covers elements of three major creative writing genres: short story, narrative essay, and memoir. You will master the techniques that good writers use to compose a bracing story, populated with memorable characters in an interesting setting, and written in a fresh descriptive style. You will analyze and constructively evaluate peer writing. In the Capstone, you will draft, rewrite, and complete a substantial original story in the genre of your choosing.

27. Final Draft

In this course, you’ll learn Final Draft. Master Hollywood standards for screenwriting.

This software is the definitive guide to Screenwriting with Final Draft – the leading screenwriting software in film, television, and entertainment.

28. European Business Law Specialization (Foreign Requirement)

The European Union is one of the world’s largest and most important economies. This specialization is a 3-course bundle that will teach learners the fundamentals of European Business Law.

29. Brand Management (Foreign Requirement)

London Business School contrasts traditional approaches to branding – where brands are a visual identity and a promise to customers – to brands as a customer experience delivered by the entire organization. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals.

30. Inside the World of Film Acquisition: How to Sell Your Project

Coming Soon

31. Story Analysis for Film & T.V.

Unlike other popular approaches to screenwriting, Story is about form, not formula. Employing examples from more than one hundred films, McKee imparts a philosophy that reaches beyond rigid rules to identify the more elusive components that distinguish quality stories from the rest of the pack.

32. Getting your Film Off the Ground

This course is an introduction to many of the possibilities that exist to fund your film, market it, and create an audience for it. It will give you a sense of possible options and avenues to explore and it will start you on the process of making your film dreams a reality. The course covers the grant researching and writing process for fiction films and documentaries, strategies for developing impactful film websites, best social media practices for filmmakers, and how to approach crowdfunding and seeking investors. Through these experiences you will be prepared to seek funding for your film and to build your own audience through digital spaces.

33. Advance Show Bible and Pitch Deck

This course is about addressing the changes that have overtaken the TV business – and more importantly, have overtaken TV storytelling. Students will learn how to create a show bible and pitch deck, the difference and the importance of each individually and collectively.  Do you have a great pilot script, but no idea how to fully develop an engaging Show Bible or Pitch Deck that can help sell your show? In this master course, we learn the importance of each of these industry documents when pitching your script, and what you need to include in each of them. With a combination of lectures and workshops, week after week we study some of the best Pitch Decks and Show Bibles from successful shows, discuss and work on the different areas of these documents regarding your own pilot, get notes in order to polish your work, and in end you’ll have a polished Pitch Deck or Show Bible (your choice) to shop around.

34. Script2Hollywood Institute Capstone Final Project Master Collaboration.

The Capstone final project recaps all learned in in this Executive Producer Master Certification program by concluding with a capsulation ending with a major collaboration team project creating and managing a t.v. series or feature film.  Having your project pitch ready for funding, production, and or marketing & distribution. Student will work with peers in and from other disciplines in a team environment to create a final project as a team.

35. Marketing and Distributing Independent Films for The Global Marketplace

Today, marketing entertainment is a global enterprise, and motion pictures, television shows, streaming content, and video games are the assets that drive expanding ancillary markets. How these properties are marketed determines their financial success and future.

36. Marketing and Distributing Independent Film across all platforms

Introduction to Media Distribution offers a clear, direct and comprehensive overview of the entire film, television and new media distribution business, valuable to both students and professionals. In this master course, students will learn and draws from over a decade of industry experience in the distribution arena to explore what fuels the distribution process, and explains in real-world terms how the business works from beginning to end-not merely what happens to a film or television series after a distributor acquires it, but how distributors develop, pre-sell and broker deals on content before it even exists. Course covers deal structures, release strategies, acquisition approaches, rights sales, international co-productions, tax credits, audience research, global regulatory boards, and even ‘behind closed doors’ monetization practices.

37. Managing & Roles of Actors, Writers, Directors, Producers, Music Artist

Info to follow: The role of Production Management

38. The Art and Business of Producing I,II, III

Info to follow: This master course covers the art and business of film and t.v. production from A-Z.

39. Production Accounting for Film & T.V.

Info to follow:

40. Final Cut Pro

This course unravels the post-production world for editors. Students will dive into the key features of Apple’s Final Cut Pro software for Video and Audio Editing and learn elements for creating professional videos with the use of transitions and effects, titles and motion graphics, color correction, 360 Video and Media Management.

41. Introduction to Computers and Operating Systems and Security

This course forms part of a series of courses that offers a good starting point for a career in cybersecurity.  It will help you gain knowledge and skills related to Computers and Operating Systems, Enterprise Systems, and Security, including Business Systems Applications. This course gets you one step closer to the Microsoft Cybersecurity Analyst Professional Certificate, which requires no degree or prior experience.