Overview
The future of Digital Marketing is nothing short of extraordinary! As we stand on the brink of a new era in international and enterprise marketing, the possibilities seem limitless. This trillion-dollar global industry is evolving at an unprecedented pace, driven by technological advancements and innovative strategies that are reshaping how businesses connect with consumers.
For students entering this vibrant field, the opportunities are remarkable. Learning from top universities globally equips them with cutting-edge knowledge and skills that will be invaluable in navigating this dynamic landscape. Imagine being part of a world where data analytics, artificial intelligence, and creative storytelling converge to create impactful advertising campaigns that resonate across cultures and borders!
Enterprise Digital Marketing & Advertisement Certified Trusted Advisor
24 Month Program
EDM & ACTA Program $29,999.00
Scholarship $21,000.00
Professional Program Cost $8,999.00 (Financing Available) 99% Approval
$21,000.00 Scholarship
(Block A- E)
(Laptop Included)
Restrictions Apply
International Marketing & Media Certified Trusted Advisor 48 Months Program
IM&MCTA Program $49,999.00
Scholarship $35,000.00
Master Program Cost $14,999.00 (Financing Available) 99% Approval
$35,000.00 Scholarship
(Block F- H)
(Laptop Included)
Restriction Apply
Understanding College and College Life
College can be confusing and intimidating, but U101 can help. If you were just admitted to college and are nervous about what the next step in life might look like, this course is for you. If you are the parent of a newly admitted college student and curious about what college life is like, this course is also for you.
Introduction-Expectation
In this course students will review, address, understand and execute the importance of expectations and succeeding expectations in achieving your certification.
Introduction to Computers and Office Productivity Software
- In this course, you will learn the following essential computer skills for the digital age:
- Major hardware components of a computer system
- Different types of software on a computer system
- Photo Editing using GIMP
- Word processing applications, including MS Word, MS Excel, and MS PowerPoint
Professional Sales Executive & Mentor (Term of Studies)
The Entrepreneurship Mentorship Program is nothing short of a transformative journey! Imagine having a seasoned mentor and life coach by your side, guiding you every step of the way as you embark on the thrilling path of becoming a Trusted Advisor and Business Owner. This program isn’t just about acquiring knowledge; it’s about building a supportive relationship that fosters growth, innovation, and success.
Introduction to Computers and Operating Systems and Security
This course forms part of a series of courses that offers a good starting point for a career in cybersecurity. It will help you gain knowledge and skills related to Computers and Operating Systems, Enterprise Systems, and Security, including Business Systems Applications. This course gets you one step closer to the Microsoft Cybersecurity Analyst Professional Certificate, which requires no degree or prior experience.
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Microsoft Office Suite
In this course, you will learn how to use all the basic and advance features of Excel, Word, Word Advance, PowerPoint and Outlook. This course will help prepare you to succeed in presenting professional documents in the real world and your studies.
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Learning How to Learn
This course gives you easy access to the invaluable learning techniques used by experts in art, music, literature, math, science, sports, and many other disciplines. We’ll learn about how the brain uses two very different learning modes and how it encapsulates (“chunks”) information. We’ll also cover illusions of learning, memory techniques, dealing with procrastination, and best practices shown by research to be most effective in helping you master tough subjects.
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Web Design for Everybody: Basic of Web Development & Coding Specialization
This Specialization covers how to write syntactically correct HTML5 and CSS3, and how to create interactive web experiences with JavaScript. Mastering this range of technologies will allow you to develop high quality web sites that, work seamlessly on mobile, tablet, and large screen browsers accessible. During the capstone you will develop a professional-quality web portfolio demonstrating your growth as a web developer and your knowledge of accessible web design.
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IBM IT Project Manager Professional Certificate
Prepare for a career in the high-growth field of IT project management. In this program, you’ll develop the skills and tools to have a competitive edge in the job market as an entry-level IT project manager in less than 3 months. No prior knowledge or experience is required.
IT project managers track projects, manage risks, and work cross-functionally to support an organization’s IT infrastructure and software development. IT project managers often act as a liaison between the business and technical functions to drive high-impact projects to a successful completion.
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WordPress Beginners
Embark on a transformative 3-month journey into the world of WordPress, the leading platform for creating websites and blogs. This comprehensive course is crafted for beginners, offering step-by-step guidance to master WordPress from scratch. Over the span of 12 weeks, you’ll delve into essential concepts, learn to customize themes, explore plugin integration, and unleash the power of content creation and management. Our expert instructors will guide you through hands-on exercises, practical projects, and live demonstrations, ensuring you gain the skills and confidence to build stunning websites tailored to your vision. Whether you’re a budding entrepreneur, aspiring blogger, or simply curious about web development, this course equips you with the tools and knowledge to thrive in the digital landscape. Join us and unlock the endless possibilities of WordPress today!
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Effective Communication: Writing, Design, and Presentation Specialization
Over seventy companies and tens of thousands of students worldwide have used Effective Communication to deliver ideas powerfully in the workplace. By taking Business Writing, Graphic Design, and Successful Presentation, you’ll hone your written, visual, and verbal business presentation skills. You’ll learn to write well-organized, clear business documents; to design elegant presentation slides, reports, and posters; and to present and speak with confidence and power. In the final Capstone Project, you’ll develop a portfolio of work—including a memo, a slide deck, and a presentation—to showcase your communication skills and represent your personal brand. The Effective Communication Specialization takes you on a journey of self-realization. You’ll learn that excellence in communication involves the ability to express who you are—your best self—in everything you do.
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Fundamentals of Technology Sales
With tens of thousands of jobs in technology sales available, this is a rapidly emerging opportunity that needs sharp people to make critical connections between technical solutions and technical buyers, company owners, and decision-makers. The rapid growth in artificial intelligence, blockchain, cloud computing, cyber security, Internet of Things, and more requires effective sales professionals to help bring these products and services to market.
Imagine helping transform an industry of business customers from traditional computers and large on-premise storage rooms littered with vulnerabilities and cyber threats to technologically advanced, low-cost, scalable technology and proven secure environments. With expert-led training and practice in this course, you’ll have the opportunity to confidently drive revenue for your employer and your customers.
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Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator
This course will help you be a better negotiator. Unlike many negotiation courses, we develop a framework for analyzing and shaping negotiations. This framework will allow you to make principled arguments that persuade others. It will allow you to see beneath the surface of apparent conflicts to uncover the underlying interests. You will leave the course better able to predict, interpret, and shape the behavior of those you face in competitive situations.
In this course, you will have several opportunities to negotiate with other students using case studies based on common situations in business and in life. You can get feedback on your performance and compare what you did to how others approached the same scenario. The cases also provide a setting to discuss a wide-ranging set of topics including preparing for a negotiation, making ultimatums, avoiding regret, expanding the pie, and dealing with someone who has a very different perspective on the world. Advanced topics include negotiating when you have no power, negotiating over email, and the role of gender differences in negotiation. To close out the course, we will hear insights from three negotiation experts: Linda Babcock, Herb Cohen, and John McCall MacBain. Enjoy.
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Business Foundation
In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.
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Entrepreneurship Specialization
Wharton’s Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This five-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton’s top professors, along with insights from current Wharton start-up founders and financiers, you’ll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization.
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International Business Specialization (Foreign Requirement)
The International Business specialization is for learners who would like a thorough understanding of international business concepts, tools, and applications. This knowledge can be employed to advance in your current work, to prepare for international jobs and careers, and to generally understand the importance and role of international business practice on globalization and geopolitics. The specialization covers the global context of business, national cultures, human resources, marketing, supply chains logistics, foreign exchange, and modes of entry – all in the context of international business and commerce.
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Digital Marketing Strategy & Planning Specialization
This Specialization explores the foundational areas of Digital Marketing Strategy required to become a skilled digital strategist in any industry and sector. By taking this Specialization with the Digital Marketing Institute, you will understand the forces driving and transforming businesses today and how an effective digital strategy can help a business grow and thrive in this dynamic environment. After completing all courses in this Specialization, you will receive a DMI x Coursera certificate, DMI’s Certified Digital Marketing Associate certification, and three months of free Power Membership to unlock your next opportunity in a community of over 130k members. The Power Membership will give you access to an extensive content library full of practical resources to help at every stage of your career and stay up to date with the latest developments and insights in digital marketing.
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Digital Advertising Strategy Specialization (sub-certificate)
This specialization takes a critical look at digital advertising tactics for small business. Students will learn how to generate and launch ad campaigns on small budgets with limited-to-no design skills. These courses include: 1) search (Google Ads), 2) social media (Facebook, Instagram and Twitter) and 3) native advertising (Taboola). Students who complete our search course will also gain a résumé credential through the official Google Ads Search Certification and a certification through programmatic advertising leader, The Trade Desk.
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Achieving Personal and Professional Success Specialization
Based on four of the most popular courses taught at the Wharton School, Achieving Personal and Professional Success is designed to introduce the tools and techniques for defining and achieving success at home and at work. You’ll learn how to find your passion and core values, how to apply these values to your own life, how to work well with others, how to communicate effectively, how to set goals, how to use influence to achieve these goals, and even how to say you are sorry. Through exercises, self-diagnostic surveys, quizzes, and many case studies, you’ll discover how to define not only what you want, but also the best way to get it. While many business courses cover topics related to successful organizational practices, these courses provide key insights into successful personal practices, whether you are in the office or in your home. We all bring ourselves to work every day, and these courses will help you be your best self wherever you are.
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Creating Change through Social Entrepreneurship
Have you ever wondered what it would be like to create real change? You don’t have to start your own organization to make a difference in the world. Everyone can learn the social entrepreneurship mindset and skillset to build social impact. In this course, you will immerse yourself in a social or environmental challenge you want to tackle. You’ll start by researching your topic of choice, talking to people, and ideating a potential solution that you can contribute. Then, you’ll build a business model around that solution, understanding concepts like measuring social change, ensuring financial viability, funding and pitching. This course is a safe space to experiment and explore. You’ll be guided by a ten stage framework to help structure your journey. Along the way, you’ll hear from social entrepreneurs around the world through case studies and campus conversations. These include Yale alumni, members of the New Haven community, and global changemakers. Everyone is welcome to join this course! You can apply your lived, learned, or professional experience to discover how you’re going to make a difference.
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Algebra
This specialization is intended for students looking to solidify their algebra and geometry necessary to be successful in future courses that will require precalculus and calculus. Quantitative skill and reasoning are presented throughout the course to train students to think logically, reason with data, and make informed decisions.
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Content Strategy for Professionals Specialization (Certification)
Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value.
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SEO Optimization SEO (Certification)
This Specialization will teach you to optimize website content for the best possible search engine ranking. You’ll learn the theory behind Google search and other search engine algorithms; you’ll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.
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Introduction to Public Relations and Media
This specialization is ideal for learners interested in how to practice public relations and branding communication. You will learn how to use different tools to manage your company’s reputation. You will learn about different forms of media, how to work with journalists, and how to plan strategic communication to enhance your company.
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English Composition 1
You will gain a foundation for college-level writing valuable for nearly any field. Students will learn how to read carefully, write effective arguments, understand the writing process, engage with others’ ideas, cite accurately, and craft powerful prose.
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Graphic Design Specialization (Certification)
Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio.
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Brand Management (Foreign Requirement)
London Business School contrasts traditional approaches to branding – where brands are a visual identity and a promise to customers – to brands as a customer experience delivered by the entire organization. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals.
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International Marketing Strategy (Foreign Requirement)
Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start?
Cover the concepts and tools you need to successfully develop a marketing strategy for a business, product or service. Begin by understanding consumers and the main market research techniques, then learn how to correctly segment, target and position your product to achieve success. Continue by analyzing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion and Place. Finally, get the backing your ideas deserve and communicate the actions through a Marketing Plan. In the final capstone project you will develop a Marketing Plan for a product or service.
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Business Value and Project Management Specialization
In an era of thriving businesses, both small and large, it is crucial to possess an in-depth understanding of the minutiae of the building blocks of a successful organization. Building, growing, and sustaining a successful business requires great knowledge in multiple fields. Through this 6-course Specialization in Business Value and Project Management, you will be provided a well-rounded knowledge of three key facets of business – Financial Accounting and Managing Projects and Organizations.
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Media and Ethics (Foreign Requirement)
About this course: This course explores some of the basic theories, models and concepts in the field of media ethics. We will introduce influential ethical theories and perspectives, explore changing societal demands and expectations of media creation and media use, and we will elaborate on existing ethical norms for media professionals. After following this course, you will be able to reflect on ethical dilemmas and develop a well-substantiated argumentation for ethical decision making in a variety of media-related contexts.
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Improve Your English Communication Skills
This Specialization helps you improve your professional communication in English for successful business interactions. Each course focuses on a particular area of communication in English: writing emails, speaking at meetings and interviews, giving presentations, and networking online. Whether you want to communicate to potential employers, employees, partners or clients, better English communication can help you achieve your language and professional goals. The Capstone course will focus especially on making those important connections to take your career or business to the next level. Make yourself more competitive by improving your English through this Specialization: Improve Your English Communication Skills.
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International Business Specialization (Foreign Requirement) sub-certification
The International Business specialization is for learners who would like a thorough understanding of international business concepts, tools, and applications. This knowledge can be employed to advance in your current work, to prepare for international jobs and careers, and to generally understand the importance and role of international business practice on globalization and geopolitics. The specialization covers the global context of business, national cultures, human resources, marketing, supply chains logistics, foreign exchange, and modes of entry – all in the context of international business and commerce.
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International Marketing Strategy (Foreign Requirement)
Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start?
Cover the concepts and tools you need to successfully develop a marketing strategy for a business, product or service. Begin by understanding consumers and the main market research techniques, then learn how to correctly segment, target and position your product to achieve success. Continue by analyzing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion and Place. Finally, get the backing your ideas deserve and communicate the actions through a Marketing Plan. In the final capstone project you will develop a Marketing Plan for a product or service.
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European Business law Specialization (Foreign Requirement)
The European Union is one of the world’s largest and most important economies. This specialization is a 3-course bundle that will teach learners the fundamentals of European Business Law.
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An Introduction to Consumer Neuroscience & Neuromarketing
How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business.
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Viral Marketing and How to Craft Contagious Content
Ever wondered why some things become popular, and other don’t? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You’ll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, “Contagious: Why Things Catch On,” Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you’ll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on.
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Meta Social Media Marketing Professional Certificate
Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising. You’ll also have the option to learn how generative AI tools and techniques are used in social media marketing.
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Meta Marketing Analytics Professional Certificate
This eight-course program is designed for anyone looking to gain in-demand technical skills to kickstart a career as a marketing analyst or better analyze their business. No experience necessary.
Developed by marketing analytics experts at Aptly and Meta, and designed to prepare you for jobs that include Marketing Analyst, Marketing Researcher, and more.
You’ll learn basic marketing principles, how data informs marketing decisions, and how you can apply the OSEMN data analysis framework to approach common analytics questions. You’ll learn how to use essential tools like spreadsheets, SQL, and Python to collect, connect, and analyze relevant data. You’ll apply common statistical methods used to segment audiences, evaluate campaign results, optimize the marketing mix and evaluate sales funnels.
Throughout the program, you’ll gain proficiency in visualizing data using Tableau and how to use Meta Ads Manager to create campaigns, evaluate results, and run experiments to optimize your campaigns. You’ll have the opportunity to apply your new skills in hands-on, industry-specific projects.
The final course prepares you for the Meta Marketing Science Professional Certification exam. Upon successful completion of the program, you’ll earn a certificate of completion from Coursera. If you opt to take and pass the Meta Marketing Science Professional Certification exam, you will also earn the Meta Marketing Science Professional Certificate.
Applied Learning Project
Throughout the program, you’ll get to practice your new marketing data analysis skills through hands-on projects.
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Marketing Channel Strategy & B2B2C Routes to Market Specialization
Value Creation, Distribution, B2B, Partnering . In this course, you will learn how to capture and leverage this value through the careful selection of channel partners, the application of appropriate incentives and pricing agreements, the design and management of multiple channels.
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Salesforce Sales Operations Professional Certificate
The Salesforce economy will create more than $1 trillion in new revenue and 4.2 million jobs between 2019 and 2024. Developed in partnership with Trailhead — Salesforce’s official learning platform — this certificate aims to teach you the foundational skills in Salesforce that will prepare you for a variety of entry-level sales roles, including the sales operations specialist position. This certificate is designed for beginners. No previous experience in Salesforce, sales, or CRM is necessary to be successful. Through four courses, you will learn the fundamentals of CRM, how to manage leads in Salesforce, how to manage opportunities in Salesforce, how to use Salesforce to ensure customer success, and how to effectively leverage Salesforce data through reports and dashboards.
Applied Learning Project
Learners will work hands-on in Salesforce to solve real world business problems for a fictional social media company. Throughout the certificate, learners will build a portfolio highlighting use cases where they leverage tools in the Salesforce Sales Cloud and Service Cloud to make the work of a sales team more efficient and effective during the sales process. Adopting the role of a sales operations specialist, learners will demonstrate how to optimize the work of marketing associates, sales development representatives, account executives, and sales managers.
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Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more.
Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers.
You’ll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others.
IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing.
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Advertising and Society
This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials.
About the Course
The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements.
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Marketing Strategy Specialization
Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start?
Cover the concepts and tools you need to successfully develop a marketing strategy for a business, product or service. Begin by understanding consumers and the main market research techniques, then learn how to correctly segment, target and position your product to achieve success. Continue by analyzing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion and Place. Finally, get the backing your ideas deserve and communicate the actions through a Marketing Plan.
In the final capstone project you will develop a Marketing Plan for a product or service.
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Communication Strategies for a Virtual Age
Communication has changed! The traditional rules for speaking and presenting, meeting coordination, influencing people, negotiating and selling ideas no longer apply in a world of skype, messenger, video and teleconference. This course will act as an overview on several concepts each of which could be a course of their own and our goal is to give you tools that you can practice and perfect on your own.
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International Leadership and Organizational Behavior
Leaders in business and non-profit organizations increasingly work across national borders and in multi-cultural environments. You may work regularly with customers or suppliers abroad, or be part of a globally dispersed cross-functional team, or an expatriate manager on an international assignment. You may be a member of a global online community, or a development aid worker collaborating with an international network of partner organizations. In all of these contexts, your effectiveness as a leader depends on how well you understand and are able to manage individual and collective behaviors in an intercultural context.
In this course – together with a team of Bocconi expert faculty and Bocconi alumni – we’ll explore the theory and practice of international and intercultural leadership and organizational behavior. Social science research has revealed systematic ways in which our behavior differs across cultural contexts – enabling us to more effectively work across borders. Insights from psychology, neuroscience, sociology and anthropology, from communication studies and from management scholarship allow us to understand what shapes individual and group decision making, what enhances or weakens team performance, and how we can build and use our social networks. And the shared practical experience of international leaders allows us to identify concrete steps to enhancing intercultural leadership competence, and to be cognizant of common leadership challenges.
Learning about organizational behavior provides a great opportunity to develop your leadership skills and to reflect on your own behavioral tendencies. How do you usually make important decisions? What motivates you and how do you try motivating others? How successfully do you leverage and integrate diverse skills and views in a team? Do you prefer professional relationships with a close-knit group of trusted colleagues, or with a far-flung network of acquaintances from all walks of life?
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Management Consulting Specialization
This covers all the consulting basics. Why do clients hire consultants? What are the top 10 superpowers that consultants have? How do you get a consulting job? How do you break-down problems? Why do consultants love data? How do consultants get smart quickly? How can you persuade others with your thinking, analysis, presentations, and words?
Applied Learning Project
You will be a consultant-in-training who needs to apply what you’re learning to the assignments included in each course. It will help you think and act like a management consultant at your work and when recruiting for a consulting job. In addition to practicing with some consultant tools shared in the courses, other assignments will help prepare you for getting the job.