Entertainment Public Relations & Media

Public Relations & Media

This specialization is ideal for learners interested in how to practice public relations and branding communication. You will learn how to use different tools to manage your company’s reputation. You will learn about different forms of media, how to work with journalists, and how to plan strategic communication to enhance your company.

Copywrite Law

Copyright law is unique in the greater intellectual property regime, as it protects original expression that is fixed in a tangible medium and is the product of authorship. This course is designed for creative professionals — such as screenwriters, musicians, documentary filmmakers or artists — who want to understand the scope and limits of which works can enjoy U.S. copyright protection. The course will introduce students to the workings of copyright law through an examination of the system’s basic principles, rules, and institutions. Topics will include; the justifications for copyright law, copyrightable subject matter, authorship, the nature and scope of copyright’s exclusive rights, fair use, and remedies for infringement.

Guilds & Unions

Students will learn in this advanced master course the benefits, guidelines, structure, responsibilities, and much more of the major industry guilds and unions.

Entertainment Business I

In this master course, students will learn the entire lifecycle of the Film & T.V. entertainment industry from an Executive Producer lenses. This class covers the details of accounting, finance, film industry, t.v. industry, global marketing, the movie business and much more.

Entertainment Business II

This master course, students will learn the Business of Art and Production from an Executive point of view. This class covers the details of pre-production, production, post production, entertainment marketing, and low budget film making.

Media & Ethics

About this course: This course explores some of the basic theories, models and concepts in the field of media ethics. We will introduce influential ethical theories and perspectives, explore changing societal demands and expectations of media creation and media use, and we will elaborate on existing ethical norms for media professionals. After following this course, you will be able to reflect on ethical dilemmas and develop a well-substantiated argumentation for ethical decision making in a variety of media-related contexts.